Social media has fundamentally changed the way we communicate with each other. No longer do we think in terms of organic human contact, but more in terms of clicks and other pings of approval. As frustrating and strange as this all can be at times, it’s hard to deny the massive economic influence social media has on commerce. Social media platforms like Facebook, Instagram, and YouTube have long been monetising their platforms now, making them viable and even lucrative money-making opportunities for aspiring online entrepreneurs.
So if you’re new to online entrepreneurship and feel like your social media presence is lacking, the good news is there are plenty of great tips you can employ to boost your visibility. Here are seven tips in particular that can help others see your business in a whole new way.
Tip #1: Post at a prime time
It’s logical that the more people there are online, the more likely they are to see your posts. Many social media platforms have prime posting hours, which are the hours of the day in which most people are likely to see what you say. Facebook’s top posting hours, for example, are from 5-7 am, 12-2 pm, and 3-5 pm. So learn what those times are, for your preferred social media platforms.
Tip #2: Keywords are key
Do you want people to see what you’re saying online? You need to talk about things they’re interested in reading about. This is where those SEO ‘keywords’ come into play – they’re the words and phrases people are searching for and the keywords you should be using in all of your social media posts.
Tip #3: Give your website a makeover
Another excellent way to help yourself in the area of SEO, is to update the structure and design of your website. Faster code and widgets improve the overall quality of your website and therefore make it more likely for search engine algorithms to send your page to the top.
Tip #4: Engage with your community
Online groups and forums give you a great opportunity to raise your visibility online. You can use them to help showcase your expertise without overtly selling your services – simply look to offer help and value whenever you can.
Tip #5: Collaborate with influencers
Influencers are the modern-day talk show hosts – they have plenty to say and an audience who wants to listen. If you specialise in a particular niche, partner with an influencer who is well known in your niche. This will not only increase your online visibility but it will also help create a great networking opportunity for you as well.
Tip #6: Enlist the help of your followers
If you have a large enough follower base, you can engage with them and ask them their opinions on specific topics or products. Not only does this give you an insight into what your average follower is like, but you can connect with your followers in an organic way that mutually strengthens your relationship.
Tip #7: Blog!
Blogging is still a viable way to boost your online visibility. Plus, you can share news and updates with your followers in a way that will make them feel close to you. On top of this, you can also find some tremendous monetising opportunities for your blog if you generate enough daily traffic.
If you’re looking for a little extra help with your social media visibility, why not get in touch? I can help you with your online presence and even manage your social media for you if you’d rather. So reach out and let’s talk!